After OPI discovered Manicure Roulette® at a networking event in early 2024 and worked collaboratively on a project to create bespoke cards for the 74 shades launching in their new and improved Intelligel formula, we worked together again to create a second deck of cards. This deck was slightly different to the first project, adding in more GELCOLOR cards and new GELCOLOR ART cards, to advertise the use of their gel for nail art.

This card-based product was used for marketing alone, being incorporated in their goodie bags for their launch events. This brought huge excitement and encouragement to purchase tickets for these events and had a huge impact on social media.

As this product was shared by event attendees on social media, it made an impact on those who love OPI and even those who don't use OPI, with Manicure Roulette® customers reaching out wanting to try OPI products, just so they could use the cards!