OPI discovered Manicure Roulette® at a networking event in early 2024 and jumped at the opportunity to have us create some cards for the launch of their brand new gel formula - Intelligel. OPI wanted us to create bespoke cards for the 74 shades launching in their new and improved formula.

This card-based product was used for marketing alone, being incorporated in their goodie bags for their launch events. This brought huge excitement and encouragement to purchase tickets for these events and had a huge impact on social media.

As this product was shared by event attendees on social media, it made an impact on those who love OPI and even those who don't use OPI, with Manicure Roulette® customers reaching out wanting to try OPI products, just so they could use the cards!

This project went down so well, that we worked on a second project immediately, for the launch of more colours.